Types of eMail Marketing We Offer.
Generic
Corporate
Event News
Custom
Our eNews
Holiday
Special Events
Product
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Quick Announcements
Often called postcard emails, these are simple, brief announcements your clients might want to make informing customers of a special offer, a popular new product or quick fire sale.
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Email Newsletters
The primary purpose of an email newsletter is to build upon the relationship your client has with their own customers. Of course, this might (and should) indirectly result in an increase in sales, but the focus should be on providing relevant, useful content your subscribers might be interested in.
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Catalog Emails
A catalog based email is fairly self explanatory, being an electronic version of a print brochure listing particular products, with the primary goal to encourage customers to purchase. I often see designers label catalog emails as newsletters, and admittedly the lines can get blurry sometimes.
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Press Releases
When considering which types of email to promote to each of your clients, it’s important to remember that you don’t need to take a one-size-fits-all approach. Some clients will be much more suited to email newsletters than one-off announcements, while the reverse might apply to others.
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Other
Some clients will be much more suited to email newsletters than one-off announcements, while the reverse might apply to others. The best thing about email is that it’s so measurable. Try a newsletter for your client for a month or two and then look at the results. Mix up the the topics you cover to see which garners the most interest.